What makes a perfect Christmas ad?
Corporate & Institutional Communications / English / Marketing & Advertising / Uncategorized

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.
English / Media

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.

While scrolling down my Twitter feed (it’s not dead yet) I saw the familiar face of friend and colleague, Mary, (aka @LittleMissMBA) drawing attention to the welcome increase in the number of women in tech companies. Mary was retweeting Yana Welinder and the tweet reminded me of an interesting study by University of Texas sociologist Catherine … Continue reading