What makes a perfect Christmas ad?
Corporate & Institutional Communications / English / Marketing & Advertising / Uncategorized

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising / Media

Starbucks and Apple team up in music and book venture

by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading

Is it time to rethink media regulation? #oscarpistorious
English / Journalism / Media / Uncategorized

Is it time to rethink media regulation? #oscarpistorious

Unsurprisingly, the news that South African sporting hero, Oscar Pistorious (a.k.a. the ‘Blade Runner’) allegedly shot dead his model girlfriend, Reeva Steenkamp, broke first on Twitter in the early hours of February 14th. In the tirade of tweets and social media posts that ensued, the details of the incident started to emerge, leading to conflicting … Continue reading

Thank You for Not Smoking
Corporate & Institutional Communications / English / Marketing & Advertising / Teaching

Thank You for Not Smoking

For those of you lucky enough to be in the main body of our demanding Licence 3 LV Anglais programme at CELSA,  this Thursday (17th January) you’ll be watching the ten-minute video for your listening comprehension test.  The extract is taken from the long version which you can find here, and the second part here,  if … Continue reading

It’s just not going away: will the sun set?
English / Journalism

It’s just not going away: will the sun set?

Met probes claims that Sun paid some public officials more than £10k a year Source familiar with News Corp internal inquiry says it has found ‘serious suspected criminality over a sustained period’ Lisa O’Carroll, guardian.co.uk, Wednesday 15 February 2012 The Scotland Yard investigation into alleged illegal payments by Sun journalists to police and other public … Continue reading