“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.
English / Media

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.

While scrolling down my Twitter feed (it’s not dead yet) I saw the familiar face of friend and colleague, Mary, (aka @LittleMissMBA) drawing attention to the welcome increase in the number of women in tech companies. Mary was retweeting Yana Welinder and the tweet reminded me of an interesting study by University of Texas sociologist Catherine … Continue reading

Comunicación institucional / Corporate & Institutional Communications / Español / Media / redes sociales

POLITICA Y COMUNICACION (y 2)

El caso Podemos La formación  Podemos ha revolucionado la política española tras la obtención de 5 parlamentarios en la últimas elecciones europeas. Su éxito se explica en gran medida por el desencanto y la frustración con los partidos tradicionales, principalmente el Partido Popular y el Partido Socialista, responsables para muchos españoles de la crisis económica … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising / Media

Starbucks and Apple team up in music and book venture

by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading