What makes a perfect Christmas ad?
Corporate & Institutional Communications / English / Marketing & Advertising / Uncategorized

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.
English / Media

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.

While scrolling down my Twitter feed (it’s not dead yet) I saw the familiar face of friend and colleague, Mary, (aka @LittleMissMBA) drawing attention to the welcome increase in the number of women in tech companies. Mary was retweeting Yana Welinder and the tweet reminded me of an interesting study by University of Texas sociologist Catherine … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising / Media

Starbucks and Apple team up in music and book venture

by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading

Out of Africa
English / Journalism

Out of Africa

Did you know that a white farmer is killed every five days in South Africa? That Nigerian Islamists Boko Haram Burnt 375 Christians alive and that the UNICEF-led programme to eradicate polio in the north of Nigeria was actually a plot to infect the population with HIV-AIDS and sterilise Muslims?  You may have nearly fallen … Continue reading