Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading
While scrolling down my Twitter feed (it’s not dead yet) I saw the familiar face of friend and colleague, Mary, (aka @LittleMissMBA) drawing attention to the welcome increase in the number of women in tech companies. Mary was retweeting Yana Welinder and the tweet reminded me of an interesting study by University of Texas sociologist Catherine … Continue reading
A very happy New Year to you all. I hope you had, at least, a stress-free holiday. Of course, those in the L3 English program were probably (hopefully) watching the Hovis case-study video we watched just before the break, in preparation for the Listening Comprehension exam this Thursday, 7th January. For those who haven’t watched … Continue reading
Le Slip Français, purveyors of men’s and women’s undergarments, have parlayed old-world manufacturing and award-winning digital marketing intoan under-the-radar success. Continue reading
by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading
Did you know that a white farmer is killed every five days in South Africa? That Nigerian Islamists Boko Haram Burnt 375 Christians alive and that the UNICEF-led programme to eradicate polio in the north of Nigeria was actually a plot to infect the population with HIV-AIDS and sterilise Muslims? You may have nearly fallen … Continue reading
Every September for most of the past decade has me wondering what my new Licence 3 students at CELSA will be like. I imagine them — or you — too, wondering what English classes will be like here. Shall I start with the good news or the bad news? Of course I’m not going to … Continue reading
