Latest Entries
What makes a perfect Christmas ad?
Uncategorized / Marketing & Advertising / Corporate & Institutional Communications / English

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

Uncategorized

Escenas de teatro en español (2015-2016) y la práctica del teatro en la comunicación empresarial.

Os presentamos hoy una nueva selección de escenas escritas y representadas por los estudiantes de nuestra escuela durante el año escolar pasado, así como un artículo del periodista Manuel González sobre la práctica teatral para mejorar la comunicación en el mundo de la empresa. Queremos subrayar una vez más el carácter modesto de nuestro proyecto … Continue reading

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.
English / Media

“There aren’t more women in tech because there aren’t more women in tech.” The Importance of Being Influenced.

While scrolling down my Twitter feed (it’s not dead yet) I saw the familiar face of friend and colleague, Mary, (aka @LittleMissMBA) drawing attention to the welcome increase in the number of women in tech companies. Mary was retweeting Yana Welinder and the tweet reminded me of an interesting study by University of Texas sociologist Catherine … Continue reading