Is it time to rethink media regulation? #oscarpistorious
English / Journalism / Media / Uncategorized

Is it time to rethink media regulation? #oscarpistorious

Unsurprisingly, the news that South African sporting hero, Oscar Pistorious (a.k.a. the ‘Blade Runner’) allegedly shot dead his model girlfriend, Reeva Steenkamp, broke first on Twitter in the early hours of February 14th. In the tirade of tweets and social media posts that ensued, the details of the incident started to emerge, leading to conflicting … Continue reading

Cogito ergo sum – Thought leadership in the digital age
Corporate & Institutional Communications / English / Journalism / Marketing & Advertising / Media

Cogito ergo sum – Thought leadership in the digital age

Thought leadership is often viewed as a corporate communications tour de force.  It combines essential components of a successful communications strategy by using storytelling and relationship building to establish strategic positioning and brand awareness.  But as we find ourselves spending more and more time sifting through the online chatter, the management of information dissemination is … Continue reading

English

Happy New Year.

I hope everyone had a great holiday, though I’m sure you’re all happy to be back at CELSA!  For many, the grey weather and dark mornings can make for quite a depressing time of year.  Understandable.  However, the next time someone tells you to “think positive,”  just bear this in mind: Continue reading

English

The Marshmallow Challenge

Tom Wujec presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average? Build a tower, build a team. (for transcript and … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising

Rory Sutherland: Life lessons from an ad man

A quite brilliant, though fiendishly fast, talk on how changing our perception of a product can be as satisfying, if not more so, than changing the product itself.  Rory Sutherland, apart from being extrememly witty and irreverent, is described as standing “at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns … Continue reading