What makes a perfect Christmas ad?
Corporate & Institutional Communications / English / Marketing & Advertising / Uncategorized

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising / Media

Starbucks and Apple team up in music and book venture

by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading

Banning Bossy: Language and Social Perceptions
Corporate & Institutional Communications / English / Journalism / Management / Marketing & Advertising / Media

Banning Bossy: Language and Social Perceptions

It’s an interesting question: By removing a word from our lexicon, can we change the way we perceive things? That’s the premise behind a new campaign called ‘Ban Bossy.’ Created by LeanIn.Org, a non-profit founded by Facebook COO Sheryl Sandberg, the campaign is intended to encourage girls to lead by removing the negative stigma associated … Continue reading

Corporate & Institutional Communications / English / Management / Marketing & Advertising / Media

Live from the Enterprise 2.0 Summit #e20s

Hello from ESCP Europe Business School in central Paris where the Enterprise 2.0 Summit is taking place today and tomorrow. An impressive lineup of speakers and sponsors are here from IBM, Bosch, TELUS, Jive, Soleilles Cowork, Renault, bluekiwi, etc. Key themes today around the topic of the social enterprise: employee engagement, case studies, whether or … Continue reading

En visite au Groupe Les Echos
Français / Journalism / Marketing & Advertising / Media

En visite au Groupe Les Echos

Les étudiants étrangers (groupe FLE) du CELSA ont eu le privilège de rendre visite au Groupe Les Echos le 23 octobre. Après un accueil chaleureux par le service de communication et des explications sur l’historique du lieu, l’organisation d’une journée type et la construction d’un journal, nous assistons à la conférence de rédaction à 10h00. … Continue reading

8 Nov // Short Film Workshop at CELSA
Journalism / Marketing & Advertising / Media

8 Nov // Short Film Workshop at CELSA

The International and Language Resource Center is organising a hands-on film making workshop on Friday mornings.  Students who are interested in making short films are welcome to drop into the CRIL on Friday mornings, starting 8 November at 9.30am. During our initial meeting, we will discuss different projects to develop.  You will learn how to … Continue reading

RESEARCH BIO: Arnaud le Gal
Corporate & Institutional Communications / Journalism / Marketing & Advertising / Media / Research Faculty / Research Insight / Teaching

RESEARCH BIO: Arnaud le Gal

Associate Professor Redacteur en chef Les ECHOS Arnaud le Gal has has been teaching at the graduate school of journalism and communications of the Sorbonne University (CELSA) since 2006. He has been at CELSA since 1995, while coordinating the professional training program of the school of journalism since circa 2000. He was then appointed associate … Continue reading

RESEARCH BIO: Sophie Corbille
Human Resources / Marketing & Advertising / Research Faculty / Research Insight / Teaching

RESEARCH BIO: Sophie Corbille

Assistant Professor sophie.corbille@celsa.paris-sorbonne.fr +33 1 46 43 75 15 Sophie Corbillé is Assistant Professor, teaching in the Human Resources Degree Program and the Marketing Degree Program, at the Graduate School of Communications of the Sorbonne University (CELSA).  She is also one of the leaders of the Marketing, Management and Communication Master’s Degree Program in Paris-Sorbonne … Continue reading