What makes a perfect Christmas ad?
Uncategorized / Marketing & Advertising / Corporate & Institutional Communications / English

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising / Media

Starbucks and Apple team up in music and book venture

by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading

Banning Bossy: Language and Social Perceptions
Corporate & Institutional Communications / English / Journalism / Management / Marketing & Advertising / Media

Banning Bossy: Language and Social Perceptions

It’s an interesting question: By removing a word from our lexicon, can we change the way we perceive things? That’s the premise behind a new campaign called ‘Ban Bossy.’ Created by LeanIn.Org, a non-profit founded by Facebook COO Sheryl Sandberg, the campaign is intended to encourage girls to lead by removing the negative stigma associated … Continue reading

Corporate & Institutional Communications / English / Management / Marketing & Advertising / Media

Live from the Enterprise 2.0 Summit #e20s

Hello from ESCP Europe Business School in central Paris where the Enterprise 2.0 Summit is taking place today and tomorrow. An impressive lineup of speakers and sponsors are here from IBM, Bosch, TELUS, Jive, Soleilles Cowork, Renault, bluekiwi, etc. Key themes today around the topic of the social enterprise: employee engagement, case studies, whether or … Continue reading