What makes a perfect Christmas ad?
Corporate & Institutional Communications / English / Marketing & Advertising / Uncategorized

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

Comunicación institucional / Corporate & Institutional Communications / Español / Media / redes sociales

POLITICA Y COMUNICACION (y 2)

El caso Podemos La formación  Podemos ha revolucionado la política española tras la obtención de 5 parlamentarios en la últimas elecciones europeas. Su éxito se explica en gran medida por el desencanto y la frustración con los partidos tradicionales, principalmente el Partido Popular y el Partido Socialista, responsables para muchos españoles de la crisis económica … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising / Media

Starbucks and Apple team up in music and book venture

by John Reynolds, 17 October 2011 Starbucks is teaming up with Apple to launch a digital initiative called ‘Pick of the Week’, which will offer Starbucks customers a free selected iTunes music track or book to download. Starbucks: offers James Morrison iTunes download The marketing initiative is being rolled out across all Starbuck’s UK outlets … Continue reading

Banning Bossy: Language and Social Perceptions
Corporate & Institutional Communications / English / Journalism / Management / Marketing & Advertising / Media

Banning Bossy: Language and Social Perceptions

It’s an interesting question: By removing a word from our lexicon, can we change the way we perceive things? That’s the premise behind a new campaign called ‘Ban Bossy.’ Created by LeanIn.Org, a non-profit founded by Facebook COO Sheryl Sandberg, the campaign is intended to encourage girls to lead by removing the negative stigma associated … Continue reading

Turning Surveillance on its Head
Corporate & Institutional Communications / English / Journalism / Media

Turning Surveillance on its Head

It’s hard to do anything these days without someone noticing. Between revelations by the now infamous Edward Snowden that the US government is monitoring metadata from a plethora of communication technologies, and evolving social norms that are increasingly accepting of making private information public, it’s becoming clear that our lives are on display. We’re seeing an … Continue reading