Rory Sutherland: Life lessons from an ad man

A quite brilliant, though fiendishly fast, talk on how changing our perception of a product can be as satisfying, if not more so, than changing the product itself.  Rory Sutherland, apart from being extrememly witty and irreverent, is described as standing “at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns … Continue reading →

Learning to embrace being wrong!

“Most of us will do anything to avoid being wrong. But what if we’re wrong about that? “Wrongologist” Kathryn Schulz makes a compelling case for not just admitting but embracing our fallibility.” (TED) http://www.ted.com/talks/lang/eng/kathryn_schulz_on_being_wrong.html Continue reading →

Smile, it’s Friday; it could also make you live longer.

Ron Gutman reviews numerous international studies about smiling which come up with some rather surprising results. Did you know your smile can be a predictor of how long you’ll live — and that a simple smile has a measurable effect on your overall well-being? Don’t forget, if you have any trouble understanding a TED video, … Continue reading →