What makes a perfect Christmas ad?
Corporate & Institutional Communications / English / Marketing & Advertising / Uncategorized

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

Corporate & Institutional Communications / English / Marketing & Advertising

Rory Sutherland: Life lessons from an ad man

A quite brilliant, though fiendishly fast, talk on how changing our perception of a product can be as satisfying, if not more so, than changing the product itself.  Rory Sutherland, apart from being extrememly witty and irreverent, is described as standing “at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns … Continue reading