What makes a perfect Christmas ad?
Uncategorized / Marketing & Advertising / Corporate & Institutional Communications / English

What makes a perfect Christmas ad?

Until that tree comes down it’s still Christmastide… You would think by now that everything had already been tested. Thankfully, the secret of the perfect Christmas ad, with just enough emotion to bring a tear to your eye without descending into embarrassing schmaltz, is elusive. I say thankfully, otherwise we would be all weeping every … Continue reading

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Escenas de teatro en español (2015-2016) y la práctica del teatro en la comunicación empresarial.

Os presentamos hoy una nueva selección de escenas escritas y representadas por los estudiantes de nuestra escuela durante el año escolar pasado, así como un artículo del periodista Manuel González sobre la práctica teatral para mejorar la comunicación en el mundo de la empresa. Queremos subrayar una vez más el carácter modesto de nuestro proyecto … Continue reading

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The “Mad Men” Vocabulary

This month Mad Men, AMC’s hugely popular period drama about advertising in 1960’s and early 70’s New York City, concluded its eight year run as the critically acclaimed darling of contemporary American cable television. In the series finale Matthew Weiner, the show’s creator, said goodbye to the core of characters he’s spent some eighty hours (92 … Continue reading

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Killing in the name of…

I have no idea whether Officer Darren Wilson was justified in shooting Michael Brown the first time, or the second through sixth times. Such decisions made under such circumstances are always questionable. Testimony from witnesses and the people involved is unreliable and physical evidence open to interpretation. If truth is the first casualty of war, … Continue reading