Corporate & Institutional Communications / English / Marketing & Advertising

Rory Sutherland: Life lessons from an ad man

A quite brilliant, though fiendishly fast, talk on how changing our perception of a product can be as satisfying, if not more so, than changing the product itself.  Rory Sutherland, apart from being extrememly witty and irreverent, is described as standing “at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.”

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

Enjoy!

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