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Biographical information – Karen Darmon has been working in Communications for 30 years. She started her career in advertising and market research roles in New York at LINTAS, BBDO, GREY and WYETH. At these positions, she oversaw market research, using it to translate results into viable copy and product strategy. Her accounts included Pepsi, Procter and Gamble, Unilever and Kraft-General Foods, among others. She currently works on all aspects of business communication aimed at facilitating management in English for companies, including Pfizer, Chanel, Renault, Air Liquide, SFR, Accor, Euroclear, Cegetel, Banque de France, Air France, and Sanofi-Aventis. Darmon has also taught in the Marketing and New Media Degree Programs at Celsa since 2008.