Corporate & Institutional Communications / English / Marketing & Advertising / Teaching

Thank You for Not Smoking

fatty fagsFor those of you lucky enough to be in the main body of our demanding Licence 3 LV Anglais programme at CELSA,  this Thursday (17th January) you’ll be watching the ten-minute video for your listening comprehension test.  The extract is taken from the long version which you can find here, and the second part here,  if you haven’t found it already (it is also available for viewing in the Language Laboratory).

For those of you not taking the test, the video from the IPA Effectiveness Awards is an interesting example of how three institutions using three advertising agencies can come together to launch a successful campaign.  I shall not say more, for fear of giving away the answers. Shhh!

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